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Shakib Khan
Jun 16, 2022
In Welcome to the Q&A Forum
Natural Light is visualizing the U.S. college Coinbase User Listdebt crisis through what it has billed the “most expensive piece of art in the world,” according to details emailed to Marketing Dive. Located in the Vanderbilt Hall of New York City’s Grand Coinbase User List Central Terminal, the “Da Vinci of Debt” installation is made up of 2,600 authentic diplomas provided by graduating college students. Natural Light calculated the average total cost of a four-year college education based on Student Loan Hero data to value the piece at $470 million, a figure besting Leonardo Da Vinci’s Salvator Mundi,” the painting that Coinbase User List commanded the steepest price tag ever for a piece of art sold at auction when it was bought for $450 million in 2017. The beer brand owned by Anheuser-Busch partnered with Snapchat to recreate the “Da Vinci of Debt” experience in augmented reality (AR) through a custom lens. As student loan Coinbase User List continues to be a hot political topic, Natural Light’s ambitious riff on the high art world could resonate more with cash-crunched consumers. Dive Insight: Targeting a younger crowd of drinkers, Natural Light has made college debt relief an increasingly central part of its marketing strategy. The brand launched an annual College Debt Relief program in 2018, Doling out $1 million to students under Coinbase User List financial pressure. Now, the “Da Vinci of Debt” represents the marketer’s most ambitious iteration of the concept yet, blending experiential and virtual elements at a time when student loan forgiveness is in the political spotlight. Natural Light is also poking fun at the high art world with a towering exhibit in Grand Central Terminal that opened today and will run through Saturday. In a press release, the brand referenced Maurizio Cattelan’s “Comedian,” a single banana duct-taped to a wall that sold for $120,000 at the Art Basel in 2019,
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Shakib Khan

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