Understanding the value of your B2B newsletter can be tricky for many marketers. Newsletters are typically very time consuming to create and calculating Special leads the return can be difficult. While many email marketers just look at open and clickthrough rates, it’s important to know if a newsletter influenced a purchase or nurtured a prospect who buys. Here are Special leads some metrics to help understand the value of a newsletters to your organization.
The basics: Basic metrics for newsletters typically show Special leads how many people received the newsletter, how many of those people opened it, and how many people clicked through to read more about a specific topic. This information is typically easy to obtain from your marketing automation tool and can be compared between newsletters to understand the Special leads success. Additional basic stats include how many people Special leads unsubscribed and why those sent the email may not have had it delivered to them (hard and soft bounces).
The importance of this data is not only the actual results, bu Special leads t how the results changed for different newsletters. You’ll want to look for changes in any of the data that may show a success or indicate a bad practice. You’ll also want to compare this data so you see growth in your newsletter subscribers. Comparing the data from your other email campaigns will provide Special leads much more value than trying to achieve results similar to other published statistics because often it is difficult to understand how or when others calculated their information.