Founded in 2015, Shopee has swept the e-commerce market in Southeast Asia and Taiwan in just six years. In 2021, Shopee launched a shop-to-store logistics service, and Shopee stores have also sprung up in Taiwan. This article will talk about Shopee's current operating status, global strategy and the main reasons behind the recent implementation of the store-to-store service. Before introducing Shopee, let’s first introduce the parent company behind it,
SEA (NYSE: SE). SEA was established in 2009 and has three subsidiaries: the well-known game operator Garena, the electronic payment service SEA Money and today’s protagonist Shopee. Garena is the golden rooster of the SEA Group and the only subsidiary wedding photo retouching services with a positive net profit. In the past, it mainly represented games. The most famous games it represented were League of Legends and Legendary Duel. Currently, it mainly relies on the mobile game Free Fire for profit.
SEA Money mainly promotes the electronic payment service Shopee Pay, which is one of the services that SEA is actively promoting. I believe everyone is familiar with Shopee. Shopee is currently the largest e-commerce company in Southeast Asia and the e-commerce company with the highest traffic in Taiwan. It is actively expanding the Latin American market.