Local businesses are found. While it likely won't replace existing screen-based search, voice search will soon be enough of a factor businesses need to understand strategies C Level Executive List for being found by voice search. And a lot of those strategies will be new: C Level Executive List no one really has an seo strategy for amazon, so that will have to be understood and developed. Currently, amazon's echo relies on "Skills" - the equivalent of apps - to provide data that the echo references for responses. For example, the echo uses yelp's database of local service providers, retail businesses, and restaurants, as well as reviews to rank and formulate its responses.
As more and more skills are integrated into echo, it will become more and more complex for a company to optimize its profile and position among all the different sources of information. The number of skills on amazon is low, but again the growth is impressive. At C Level Executive List the beginning of the year, there were only 130 skills. Today, that number C Level Executive List is over 1,000. Amazon doesn't yet categorize or prioritize skills like other app stores, making them hard to discover. The echo defaults to bing for any general search query that isn't covered by a skill, but that search experience is also relatively poor in its current form. It will be interesting to see if
Amazon partners with bing to improve general search. I'm guessing it would be bing, as it's unlikely to be google. Voice search is different from keywords in a search C Level Executive List box google is unlikely to join in as it is developing its own personal home assistant, aptly named google home. Google clearly has an advantage in its unrivaled ability and dominance in C Level Executive List search. Yet even with its huge index that powers the best search query response on the planet, voice search will create new wrinkles in the process that can level the playing field to some extent. How people interact through voice search and queries is different from how they