This should not look that different than what the stakeholders activated for product ROI planning except there may be different team members depending on the size of your team. If any function or department was missing from that initial set of stakeholders, make sure to plug that hole now. For true continuous learning, you need a representative from each aspect of the business. Representatives from support, sales, content marketing, social media, SEM, SEO, training, user experience, engineering should be included to get a more holistic picture. Each team member has a different view of what’s important to the user journey and what defines success and failure. Miss any piece of this puzzle, and you will be missing opportunities to improve the business outcomes possible with your digital products.
This might sound like a lot of voices in the room, but a complete view is necessary for success. With this many voices, it’s important to have tight agendas that include strict guidelines and scheduling. Setting an Agenda Here is a sample agenda and the process to manage it: Introduction and reminder of the OKRs, available resources, and process that will be followed. Any questions for newcomers are fielded now: 5 minutes Department lead presentations: 10 minutes each Learned from last week: 5 minutes Want to learn/test this week and Italy Phone Number List suggested ways to learn: 5 minutes Recommend presentation order Customer support New customer marketing Sales Resource Q&A to clarify design, development, or other resource estimates: 10 minutes Voting: 5 minutes Managing the Agenda and Process Presentations: Each department gets a total of 10 minutes to move through their initial presentations. The short presentation window keeps things focused. All questions are left for the Q&A period before voting.
Each team member must come prepared with: What they learned and how. For example, 33% of visitors are requesting demos on how to use the email service provider (ESP). They found the website confusing and couldn’t find details on how the ESP worked. We discovered this through demo request tracking and surveying 10 visitors that requested ESP demos. Want to learn/test and how. For example, how a video demo and new landing page with a feature comparison can reduce support requests and increase premium conversions.