plan, it is necessary to have previously defined the price and commission structure of the company and to have a marketing plan that includes the definition of the company's target audience or audiences, the value proposition that differentiates the Clipping Path brand of its competition and the market niches to which it is directed. Why do you need a sales plan in your company? Having a detailed and realistic sales forecast is essential to know what the company's economic situation is. Only then can we know what investments we can make, if we need to hire more staff, etc. Ideally, a sales plan should have several different scenarios
depending on whether targets are met, exceeded, or missed. This will allow us to establish an action plan for each of them and to be able to adapt to the situation before it is too late. In addition, by including the sales strategies that we are going to use and the objectives broken down by shorter periods (quarters, months or even weeks), the sales plan facilitates the planning and assignment of tasks to the team. In short, this document is essential to be able to correctly manage the company both financially and in day-to-day management. 5 mistakes to avoid in a sales plan Start the house from the roof .
To be able to estimate sales with a minimum of precision, we first need to be clear about other aspects of our business, such as who we are targeting, who our competition is, how big the market niche is, etc. Therefore, before preparing the sales plan, we have to have the marketing plan ready. Not specifying goals . Saying "I want to sell X this year" is not enough. We have to break down this budget by product ranges and establish a temporary forecast, taking into account aspects such as the seasonality of the product, sales,