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Then you have a good chance of moving the ball forward for your business and your own career. In the third part, I will explain how to obtain more Shadow Making responsibilities. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.Google's recent freeze on granting defamation Shadow Making removal requests has eased slightly. Even so, the company's actions around harmful and dishonest articles attacking the reputations of individuals and organizations continue to be mysteriously inconsistent. In this column.